The Columbaria Company recently installed several products from their Dear Mum range as well as a Mulberry Memorial Tree at the Millenium Cemetery in Ipswich. 
To promote these exciting new additions to their memorialisation offering, Ipswich Town Council worked with their Marketing Department to produce an innovative portfolio of marketing materials, aimed at the general public, which explains the concept behind the Dear Mum story and children's memorials as well as the affordable option of a Memorial Tree leaf to remember a loved one. 
This marketing campaign kicked off with the release of an advertorial (above) which was published in the Ipswich Star during December 2019. 
Meanwhile a "pop-up" canvas display depicting the Mulberry Tree (below) was placed in the reception of the Main Office at Ipswich Crematorium. 
Another great idea thought up by the council was to produce a postcard from Walter Cotton (the Badger Postman!) that could be sent to any child that posts a letter in his postbox. 
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